Toshiba

Despite a significant presence in Asia, in the early 90’s Toshiba had no mobile products in the European market. I-mode is a wireless internet service offering everything from email and gaming, to shopping via the mobile phone. Toshiba's objective was to be the first supplier to offer an i-mode enabled phone into Europe.

TS21 GPRS mobile

The TS21 GPRS mobile phone was the first to take the Toshiba brand and i-mode into Europe. To help them build a strong European identity, Toshiba turned to TheAlloy for an in-market perspective. This collaboration created the best possible knowledge mix for the European consumer: European design with Japanese technology.