BT - Trading Turret

BT Trading Turret

Touch-screen UX for high stress trading environments

Alloy were engaged by BT ‘s Global Services to create the User Interface for the new BT Netrix HiTouch, a powerful communications turret used by professional traders to enable them to connect with the buyers and sellers around the globe.

We were involved through the whole programme from system configuration, defining functionality through co-creation workshops, developing and testing workflows and delivering the presentation layer of the UI as reusable code directly to BT’s development team.

The UI was created to reflect the usability of smartphones whilst still providing the flexibility to define and manage multi-channel calls to different teams at different times of the day. In the past, such advanced functionality was challenging to present to users in a simple manner, but by utilising touch screens, BT can offer a more compelling and useful product to their customers.

By understanding user behaviour more intimately, and utilising touch screen technologies, Alloy created a system that enables a user to identify a connection by their name (along with a conventional extension number), and to easily adapt what information is presented to users in a simple manner.

The result is BT Netrix HiTouch – a highly adaptable communications platform for professionals that can be easily tailored to their working practices and decision making models.

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