Gioteck - Gaming Accessories
Creating startup impact in gaming accessories - Flow Headsets
Gioteck are a gaming accessories challenger brand manufacturing controllers, headsets, seats and other accessories for the console & PC gaming markets. It is hugely competitive, with brands such as Turtle Beach & Tritton competing alongside established technology brands such as Logitech & Microsoft.
Through a series of workshops, we helped Gioteck devise an innovation strategy to grow the brand in this ever evolving market. To date, we have launched a range of gaming headsets and a gaming seat aimed at younger users.
“Since being introduced to Alloy I’ve become a believer in creative control.
Before Alloy we would let creatives miss deadline after deadline due to being told that’s how creative people work – you can’t control the creative process. Working with Alloy has clearly clearly shown this to be wrong. Our designs have not only improved significantly, our products are also now engineered to a level never seen before. Alloy deliver this high standard of work ALWAYS on time and in budget.
I would not hesitate to highly recommended Alloy to anyone needing help although it pains me to write this as ideally I would like to keep them a well-kept secret to our success to date.”
Founder and Chairman
Armour Design Range
Both the seat and the headsets are the expression of a new ‘Armour’ design language created to communicate a level of functionality, performance and robustness that is missing in competitive products. Alloy also created a keyboard, mouse and controller to go along with this range.