Grass Valley - Brand Expression
12 years of global brand identity in pro-AV
Grass Valley, a Belden Brand, is a global leader in the professional TV broadcast markets. It operates numerous business units in centres around the world, helping to create and deliver content seen on TV screens throughout the world.
Alloy have worked with the Grass Valley organisation for 12 years to help teams design and develop a consistent product identity, applied across a vast array of hardware and software products.
To date, Alloy have helped the business manage a huge number of technological challenges such as the impact of digital technologies and evolving content creation and consumption habits.