Raymarine - Graphical Identity
Better user interfaces for extreme conditions
Raymarine are leading specialists in performance marine electronics, developing systems that are used on anything from a kayak to large cruisers, enhancing boat owners’ experience whether they are fishing, sailing or cruising.
Raymarine selected Alloy as a partner to help design a new graphical identity for their LightHouse 3 operating system. The platform supports the full range of Raymarine capabilities including radar, sonar, thermal and audio integration.
Working in close collaboration with the Raymarine team, we helped develop a new graphical identity to work in the extreme environments found out at sea. Combining design research and Raymarine’s extensive knowledge of its users, we designed a new identity to provide an attractive, powerful and intuitive UI, meeting the high demands of modern boaters.
The requirement to work across a range of screen sizes and configurations needed our design team to develop a flexible GUI framework, allowing industry-leading personalisation of the navigation experience to suit individuals’ needs.