TalkTalk - Wi-Fi Hub
Supporting a 200% increase in new customers
TalkTalk, the UK’s leading value for money connectivity provider, selected Alloy as its design partner to define both the industrial design and the physical customer experience for its new Wi-Fi Hub.
TalkTalk’s most sophisticated product to-date, the Wi-Fi Hub features beamforming technology that promises customers the fastest, strongest and most reliable Wi-Fi signal ever.
Designed around key principles developed from first-hand customer insight, the Wi-Fi Hub brings notable benefits to both TalkTalk's consumers and the business alike.
Every touch point from product delivery through a letterbox, to initial out-of-box installation, Wi-Fi setup, troubleshooting, and product refurbishment, have all been choreographed via features incorporated into the industrial design.
We helped define both the industrial design and the physical customer experience. Providing a speed that’s twice as fast as their last Super Router. The increased performance, elegant simplicty and choreographed touch points were key factors in increasing market share.
The subtle, yet purposeful, visual aesthetic and understated brand representation means it’s far less likely to be hidden by a plant pot or behind a TV, increasing the chance of delivering a strong, clear Wi-Fi signal throughout the customers home.
Since the launch of the Hub design, TalkTalk has seen an increase of 200% in customers.