Client & Project
PZ Cussons
Original Source
Brief
Original Source asked us to create a distinctive structural pack to strengthen shelf presence and brand identity in a crowded personal care market. With competitors imitating their off-the-shelf packaging, the challenge was to make the product instantly recognisable and easier to use. We designed a bold, reclined bottle form that improves visibility on lower shelves and reflects the brand’s adventurous personality. Grippable surfaces and advanced silicone closures enhance usability in the shower—delivering a pack as energising as the product inside.
Services
deployed_code
Product Design
package
Packaging Design
shapes
Brand Identity
Our Impact
0
Sales increase
0
Recycled materials
0
Recyclable
Design of an enduring, iconic, brand pack ID
Original Source is a range of shower gels, shampoos and conditioners launched to the market in 2005 with a proposition focused on vitality, using the largest volume of essential oils in their product.
The brand’s early success prompted retailers to launch competitive own-label brand’s using the same ‘off the shelf’ packaging, eroding the brand’s performance and unique appearance. Alloy worked with BDH (advertising) & The Chase (Graphics) to create a more powerful brand using the packaging as a key point of differentiation.
Alloy sought to develop a structural pack that would enhance shelf stand out and provide usability benefits to consumers. A key consideration of the project was that the packs would almost always be placed at a lower level on store shelves.
This key insight suggested a reclined stance that would present the pack more easily below eye level to a consumer, and also present a confident, adventurous brand personality. We also sought to provide an easily grip-able surface for easier use in the shower or bath, and used advanced silicon closures for both bottles and tottles (upside down bottles).
