We are a team of multi-disciplined designers. Specialists in crafting compelling user experiences through product & digital design.
Since 1999 we have been working with clients big and small, all over the world, from our design studio-workshop outside London in Surrey UK.
We are passionate, and dutiful, about our design impact
We help our clients use innovation to deliver better customer experiences. We do this by converting human insight into designs for physical products, digital interfaces and services.
We believe this role gives us an important leadership responsibility: our designs will have a powerful direct impact on customer opinion, but only after they are delivered by multiple teams of specialists, all over the world. Our job is to guide, motivate and unify them in the common purpose of delivering the excellent, differentiated, experiences needed to deliver business success.
We have a strong employee-owner culture
Our name, Alloy, expresses our founding belief that to be effective innovation leaders, individual designers need to be inspired by a much smarter mix of human empathy, technical knowledge and commercial understanding.
This founding idea lives on in our deep-rooted culture. It drives in-house training and challenges each of us, every day, to apply broader balanced thinking to every design decision we take. It also challenges us to constantly innovate our own services to stay ahead of the rapid changes in our world.
A business where everyone is expected to think like a leader can’t really be owned by others. We are owned by an Employee Benefit Trust that represents every one of us. We work for clients, no one else. For each of us, it’s personal.
We win awards for creativity and design effectiveness
We have won every major global design award, most many times, but there is one that we enter and win more than any other: the UK DBA Design Effectiveness award. This can’t be won with pictures, the entries are case studies demonstrating clear commercial gain from design interventions.
Successive generations of employee-owner designers have nurtured our strong team culture for one simple reason: it works. Over 20 years Alloy designers have delivered more than a thousand successful projects, all over the world. Every day, tens of millions of people interact with our designs.
We are experts at Experience-Led Design
Our team focus on user experience and empathy has inspired deep expertise in research methods that directly inspire our creative decisions. Over time this ability has made us recognised experts in design for precise user groups designers need to understand, in depth, not guess about. Older consumers, mothers, firemen and broadcasters are just a few segments we know well.
This empathy inspires design ideas we test and evolve constantly using a broad range of rapid behavioural prototypes, from photo-realistic visuals and tactile models to software interactions of all kinds. We constantly update our simulation skills as interaction experiences evolve. Today it’s about Voice, AR and AI. Tomorrow? Who knows, but designers will have a role to play.
We are trusted to deliver, again and again…
Clients select us to understand and improve interactions with their customers, but they come back because of our ability to understand their business context, anticipate realisation constraints of all kinds, create precise specifications and work effectively with downstream teams to ensure prompt and faithful delivery to market. They come back a lot, some for decades.
The consequence of rapid technological progress is that today’s successful innovation delivery also needs to address the wider social experience of sustainability. This makes our ability to create smarter connections between customer experience planning and implementation more important than ever.
Sectors in which our expertise has delivered results many times:
Connected devices (Smart Homes, IoT, fixed, mobile, wearables, consumer and B2B)
Mother and Baby (Baby monitoring, Smart monitoring and sleep aids)
Mass-market Inclusive & Sustainable design
Pro-specialist (Emergency services, film & TV production)