We go above and beyond, for us it's personal. We are employee owned.
We are a team of multi-disciplined designers. Specialists in crafting compelling user experiences for our clients, through product & digital design. Since 1999 we have been working with clients big and small, all over the world, from our design studio outside London in Surrey, the UK. We help our clients use innovation to deliver better customer experiences. We do this by converting human insight into designs for physical products, digital interfaces and services. We believe this role gives us an important leadership responsibility: our designs will have a powerful direct impact on customer opinion, but only after they are delivered by multiple teams of specialists, all over the world. Our job is to guide, motivate and unify them in the common purpose of delivering the excellent, differentiated, experiences needed to deliver business success.
Awards
We have won every major global design award, most many times, but there is one that we enter and win more than any other: the UK DBA Design Effectiveness award. This can’t be won with pictures, the entries are case studies demonstrating clear commercial gain from design interventions. Successive generations of employee-owner designers have nurtured our strong team culture for one simple reason: it works. Over 25 years, Alloy designers have delivered more than a thousand successful projects, all over the world. Every day, tens of millions of people interact with our designs.
Our Partners
Clients select us to understand and improve interactions with their customers, but they come back because of our ability to understand their business context, anticipate realisation constraints of all kinds, create precise specifications and work effectively with downstream teams to ensure prompt and faithful delivery to market. They come back a lot for our services, some for decades. The consequence of rapid technological progress is that today’s successful innovation delivery also needs to address the wider social experience of sustainability. This makes our ability to create smarter connections between customer experience planning and implementation more important than ever.
Testimonials
Our work delivers more than just great design — it fuels growth, engages consumers, and shapes industries. Don’t just take our word for it though:
“BT-Device’s long-term partnership with Alloy has played an important role in the growth of our business. To us, it’s a core knowledge asset that adds value to our propositions and keeps our brand strong. The collaboration has endured because it has remained consistently effective yet also adapted continuously to our fast-changing business context."
“The NETGEAR ID team are proud to have won the Red Dot Award for our AirCard 340U, our latest 4G / LTE modem. It was the successful result of a collaboration between Alloy and our own internal design resources to deliver an extremely compact highly usable and consumer friendly product which has been successfully launched in some of our largest service provider markets."
“Since working with the team at Alloy, they have taken every idea we had and transformed it into the best, real-life version of itself. A great agency with even better vision, they are the dream team to work with to bring your ideas to life. Tackling any issues with innovative thinking and next-level designs embedded into every bit of their work.”
“Conventional approaches to product design either gave us products that looked good but couldn’t be made, or bulky products that could be made but were hard to sell. Alloy’s ability to bring together the essential mix of creativity, technology and yet deliver in a tight timescale delivered the solution to this difficult assignment. ”
“Alloy's innovative approach to industrial design has seamlessly integrated form and function, resulting in hardware that not only pushes the boundaries of quantum computing but also boasts an aesthetic appeal that reflects our commitment to cutting-edge technology. Their expertise extends beyond hardware design; they have also ensured a user-friendly experience for our clients as they navigate the complexities of quantum computing. Overall, Alloy's dedication, creativity, and attention to detail have been invaluable ”
“It was a pleasure to work with Alloy, the team provided a highly comprehensive and intuitive exploration of the market and identified strong value added opportunities throughout concept generation and development all within in a category that is challenging to differentiate.”
“Alloy brought a fresh perspective to our project, challenging our initial brief and encouraging us to think differently in order to address the consumer problem we had identified. Their confidence, purposeful approach, and diligence were truly impressive. The collaboration with Alloy resulted in a product that has the potential to upend an otherwise commoditized market. Their innovative ideas and strategic guidance were instrumental in achieving this outcome. I would not hesitate to collaborate with them again in the future.”
Services
At Alloy, every detail matters. As a strategic product design agency, we believe that great design is more than just aesthetics — it’s about innovation, functionality, and business impact. With a holistic approach to product design and digital design, we help brands create solutions that elevate experiences, engage users, and drive growth.
deployed_code Product Design
The industrial design of physical products is the historical core of our business. We understand the human issues in detail, anticipate commercial and technical constraints then convert this combined insight into realistic simulations to test and evolve look, feel and behaviour.
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devices UI/UX Design
Our digital work has won many awards, from BT consumer apps and custom touch-screens for Raymarine to complex large-screen software for professional film and TV production by Avid and Grass Valley. We convert user insight into functional definitions and interactive graphical design delivered in the form of static or interactive UI simulations and GUI toolkits. If UX is required, we deliver interactive wireframes and functional specifications. We follow up with agile close support for external coding teams, all over the world, using a range of widely-adopted digital collaboration tools.
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smart_display Visualisation & Animation
We help clients bring ideas to life through compelling visualisation and animation that drives alignment and decision-making. Our outputs help teams communicate concepts clearly across functions—from marketing to engineering—long before a physical prototype exists. We often support internal buy-in and investor engagement by creating visuals that are both aspirational and technically grounded.
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factory Design For Manufacture (DFM)
Brand identity is the collection of visual elements, messaging, and overall personality that distinguishes a brand and makes it recognizable to its audience. This includes everything from logos to typography, all of which work together to create a cohesive and consistent image. The purpose of brand identity is to shape how your brand is perceived, building a connection with your consumers while establishing trust and loyalty.
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package_2 Packaging Design
We support brands in designing packaging that elevates the product experience while remaining practical to manufacture, ship, and recycle. Our approach balances visual impact with functional performance, ensuring the packaging reflects brand values and protects the product through its lifecycle. We work closely with structural engineers and suppliers to deliver viable solutions from concept through to production.
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lightbulb Innovation & Strategy
We work with brands like Samsung and Pepsico to make their front-end innovation more efficient. Our ability to create and visualise ideas improves the timing and quality of market validation. Our understanding of development risk helps ensure ideas are less likely to fail later on contact with downstream operations teams. We often work in partnership with specialist customer insight teams.
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hardware Prototype Design
We create prototypes ranging from early versions of your product, all the way to full working and visual prototypes to test and refine its functionality and design. It allows our designers and your stakeholders to explore ideas, gather feedback, and identify potential issues before full-scale production. Prototyping is crucial for ensuring that the final product meets user needs and expectations effectively.
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crown Brand Identity
Brand identity is the collection of visual elements, messaging, and overall personality that distinguishes a brand and makes it recognizable to its audience. This includes everything from logos to typography, all of which work together to create a cohesive and consistent image. The purpose of brand identity is to shape how your brand is perceived, building a connection with your consumers while establishing trust and loyalty.
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computer Website Design
We design websites that align brand expression with user behaviour—helping our clients communicate clearly, convert effectively, and scale confidently. From initial structure to responsive layouts and UI styling, we deliver designs that are both visually refined and technically ready. We often collaborate with in-house teams or external developers to ensure smooth handover and implementation.
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local_shipping Supplier Sourcing
We bridge the gap between design intent and production reality by working closely with manufacturers from early engagement through to final tooling. Our team helps de-risk development by specifying materials and finishes that match both the product vision and the supplier’s capabilities. We regularly support clients through pilot runs, production ramp-up, and ongoing quality discussions.
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handshake Start-up Workshop Support
We partner with founders to help shape product propositions, define early feature sets, and create investor-ready visuals that build confidence. Our cross-functional experience enables startups to make critical decisions faster—balancing ambition with realism. We often remain involved beyond launch, providing design continuity through fundraising, scaling, and iteration.
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support_agent Manufacturing Liaison
We act as an extension of our clients’ teams during manufacturing—bridging the gap between design intent and production output. From pre-production samples to quality control and schedule alignment, we help ensure the final product meets expectations. Our close collaboration with manufacturers helps resolve issues quickly and keeps production on track.
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