About Us

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We go above and beyond, for us it's personal. We are employee owned.

We are a team of multi-disciplined designers. Specialists in crafting compelling user experiences for our clients, through product & digital design. Since 1999 we have been working with clients big and small, all over the world, from our design studio outside London in Surrey, the UK. We help our clients use innovation to deliver better customer experiences. We do this by converting human insight into designs for physical products, digital interfaces and services. We believe this role gives us an important leadership responsibility: our designs will have a powerful direct impact on customer opinion, but only after they are delivered by multiple teams of specialists, all over the world. Our job is to guide, motivate and unify them in the common purpose of delivering the excellent, differentiated, experiences needed to deliver business success.

Awards

We have won every major global design award, most many times, but there is one that we enter and win more than any other: the UK DBA Design Effectiveness award. This can’t be won with pictures, the entries are case studies demonstrating clear commercial gain from design interventions. Successive generations of employee-owner designers have nurtured our strong team culture for one simple reason: it works. Over 25 years, Alloy designers have delivered more than a thousand successful projects, all over the world. Every day, tens of millions of people interact with our designs.

Our Partners

Clients select us to understand and improve interactions with their customers, but they come back because of our ability to understand their business context, anticipate realisation constraints of all kinds, create precise specifications and work effectively with downstream teams to ensure prompt and faithful delivery to market. They come back a lot for our services, some for decades. The consequence of rapid technological progress is that today’s successful innovation delivery also needs to address the wider social experience of sustainability. This makes our ability to create smarter connections between customer experience planning and implementation more important than ever.

 

Our work delivers more than just great design.
It fuels growth, engages consumers, and shapes industries

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“BT-Device’s long-term partnership with Alloy has played an important role in the growth of our business. To us, it’s a core knowledge asset that adds value to our propositions and keeps our brand strong. The collaboration has endured because it has remained consistently effective yet also adapted continuously to our fast-changing business context."

Director
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 “The NETGEAR ID team are proud to have won the Red Dot Award for our AirCard 340U, our latest 4G / LTE modem. It was the successful result of a collaboration between Alloy and our own internal design resources to deliver an extremely compact highly usable and consumer friendly product which has been successfully launched in some of our largest service provider markets."

Industrial Design Lead
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“Since working with the team at Alloy, they have taken every idea we had and transformed it into the best, real-life version of itself. A great agency with even better vision, they are the dream team to work with to bring your ideas to life. Tackling any issues with innovative thinking and next-level designs embedded into every bit of their work.”

CEO
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“Conventional approaches to product design either gave us products that looked good but couldn’t be made, or bulky products that could be made but were hard to sell. Alloy’s ability to bring together the essential mix of creativity, technology and yet deliver in a tight timescale delivered the solution to this difficult assignment. ”

Director
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“Alloy's innovative approach to industrial design has seamlessly integrated form and function, resulting in hardware that not only pushes the boundaries of quantum computing but also boasts an aesthetic appeal that reflects our commitment to cutting-edge technology. Their expertise extends beyond hardware design; they have also ensured a user-friendly experience for our clients as they navigate the complexities of quantum computing. Overall, Alloy's dedication, creativity, and attention to detail have been invaluable ”

CEO
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 “It was a pleasure to work with Alloy, the team provided a highly comprehensive and intuitive exploration of the market and identified strong value added opportunities throughout concept generation and development all within in a category that is challenging to differentiate.”

Director
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“Alloy brought a fresh perspective to our project, challenging our initial brief and encouraging us to think differently in order to address the consumer problem we had identified. Their confidence, purposeful approach, and diligence were truly impressive. The collaboration with Alloy resulted in a product that has the potential to upend an otherwise commoditized market. Their innovative ideas and strategic guidance were instrumental in achieving this outcome. I would not hesitate to collaborate with them again in the future.”

Principal Venture Architect
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End-to-end product innovation, all under one roof.

deployed_code Product Design expand_more
The industrial design of physical products is the historical core of our business...
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devices UI/UX Design expand_more
Our digital work has won many awards...
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smart_display Visualisation & Animation expand_more
We help clients bring ideas to life through visualisation...
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factory Design For Manufacture (DFM) expand_more
We ensure your brand is perceived with trust and consistency...
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package_2 Packaging Design expand_more
We support brands in designing packaging that elevates...
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lightbulb Innovation & Strategy expand_more
We make front-end innovation more efficient...
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hardware Prototype Design expand_more
We create prototypes to test and refine functionality...
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crown Brand Identity expand_more
Brand identity includes everything from logos to typography...
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computer Website Design expand_more
We design websites that align brand expression with user behaviour...
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local_shipping Supplier Sourcing expand_more
We bridge the gap between design intent and production reality...
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handshake Start-up Workshop Support expand_more
We partner with founders to shape product propositions...
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support_agent Manufacturing Liaison expand_more
We act as an extension of our clients’ teams during manufacturing...
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