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Product Design Agency | Industrial Design Consultancy

Brand Identity

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Shaping Brand Stories into Lasting Market Impact

Brand identity is the collection of visual elements, messaging, and overall personality that distinguishes a brand and makes it recognizable to its audience. This includes everything from logos to typography, all of which work together to create a cohesive and consistent image. The purpose of brand identity is to shape how your brand is perceived, building a connection with your consumers while establishing trust and loyalty.

01

Discovery

The discovery phase is where we learn about your brand's goals, values, and target audience to understand what makes it unique. This helps us create a clear strategy for developing a brand identity that truly reflects your business and connects with your target audience.

Competitor analysis

Product and feature landscape

Highlight key opportunities

User research

02

Brand Strategy Development

During this phase, we create a plan that defines your brand's message, values, and how it should be perceived by your target audience. This strategy guides all future design decisions to ensure consistency and help your brand stand out in the market.

From research, create basis for brand strategy

Outline brand’s purpose, core values, and key messaging

03

Concept Ideation

The Concept Ideation phase is where we begin exploring creative ideas for how your brand could look and feel, exploring different logos, colours, and styles. This helps us find the best visual direction to represent your brand's personality and connect with your audience.

Explore visual design language themes

Create concept designs - logos, brandmarks, wordmarks, colour palettes, typography, graphic elements

Explore early packaging design concepts

04

Design Refinement and User Testing

During this phase we fine-tune the brand's visuals and messaging based on a key stakeholder feedback, ensuring all the created assets align with your brand’s goals. We can also test the designs with real users to see how they respond, making adjustments to create the most effective brand experience.

Refine chosen design language

Revise concepts

 

05

Guidelines and Documentation

Here we will create a detailed guide on how to use your brand's logo, colours, fonts, and messaging consistently across your various platforms and materials. This ensures everyone working with your brand knows how to keep the design cohesive and consistent.

Create comprehensive brand guidelines

Detail how to use the brand’s visual and verbal elements correctly

Guidelines serve as a reference for anyone using the brand identity, ensuring a unified and consistent brand presence.

End-to-end product innovation, all under one roof.

deployed_code Product Design expand_more
The industrial design of physical products is the historical core of our business. We understand the human issues in detail, anticipate commercial and technical constraints then convert this combined insight into realistic simulations to test and evolve look, feel and behaviour.
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devices UI/UX Design expand_more
Our digital work has won many awards, from BT consumer apps and custom touch-screens for Raymarine to complex large-screen software for professional film and TV production by Avid and Grass Valley. We convert user insight into functional definitions and interactive graphical design delivered in the form of static or interactive UI simulations and GUI toolkits. If UX is required, we deliver interactive wireframes and functional specifications. We follow up with agile close support for external coding teams, all over the world, using a range of widely-adopted digital collaboration tools.
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smart_display Visualisation & Animation expand_more
We help clients bring ideas to life through compelling visualisation and animation that drives alignment and decision-making. Our outputs help teams communicate concepts clearly across functions—from marketing to engineering—long before a physical prototype exists. We often support internal buy-in and investor engagement by creating visuals that are both aspirational and technically grounded.
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factory Design For Manufacture (DFM) expand_more
Brand identity is the collection of visual elements, messaging, and overall personality that distinguishes a brand and makes it recognizable to its audience. This includes everything from logos to typography, all of which work together to create a cohesive and consistent image. The purpose of brand identity is to shape how your brand is perceived, building a connection with your consumers while establishing trust and loyalty.
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package_2 Packaging Design expand_more
We support brands in designing packaging that elevates the product experience while remaining practical to manufacture, ship, and recycle. Our approach balances visual impact with functional performance, ensuring the packaging reflects brand values and protects the product through its lifecycle. We work closely with structural engineers and suppliers to deliver viable solutions from concept through to production.
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lightbulb Innovation & Strategy expand_more
We work with brands like Samsung and Pepsico to make their front-end innovation more efficient. Our ability to create and visualise ideas improves the timing and quality of market validation. Our understanding of development risk helps ensure ideas are less likely to fail later on contact with downstream operations teams. We often work in partnership with specialist customer insight teams.
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hardware Prototype Design expand_more
We create prototypes ranging from early versions of your product, all the way to full working and visual prototypes to test and refine its functionality and design. It allows our designers and your stakeholders to explore ideas, gather feedback, and identify potential issues before full-scale production. Prototyping is crucial for ensuring that the final product meets user needs and expectations effectively.
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crown Brand Identity expand_more
Brand identity is the collection of visual elements, messaging, and overall personality that distinguishes a brand and makes it recognizable to its audience. This includes everything from logos to typography, all of which work together to create a cohesive and consistent image. The purpose of brand identity is to shape how your brand is perceived, building a connection with your consumers while establishing trust and loyalty.
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computer Website Design expand_more
We design websites that align brand expression with user behaviour—helping our clients communicate clearly, convert effectively, and scale confidently. From initial structure to responsive layouts and UI styling, we deliver designs that are both visually refined and technically ready. We often collaborate with in-house teams or external developers to ensure smooth handover and implementation.
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local_shipping Supplier Sourcing expand_more
We bridge the gap between design intent and production reality by working closely with manufacturers from early engagement through to final tooling. Our team helps de-risk development by specifying materials and finishes that match both the product vision and the supplier’s capabilities. We regularly support clients through pilot runs, production ramp-up, and ongoing quality discussions.
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We partner with founders to help shape product propositions, define early feature sets, and create investor-ready visuals that build confidence. Our cross-functional experience enables startups to make critical decisions faster—balancing ambition with realism. We often remain involved beyond launch, providing design continuity through fundraising, scaling, and iteration.
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We act as an extension of our clients’ teams during manufacturing—bridging the gap between design intent and production output. From pre-production samples to quality control and schedule alignment, we help ensure the final product meets expectations. Our close collaboration with manufacturers helps resolve issues quickly and keeps production on track.
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Branding Design - FAQ’s

 

  • Brand identity includes visual elements, messaging, and systems that define how a brand is presented across products, packaging, and digital touchpoints.

  • Yes. Alloy designs packaging that reflects brand values while meeting manufacturing, protection, and sustainability requirements.

  • Alloy ensures that brand identity, packaging, and product design work together so that products look and feel consistent across every customer touchpoint.