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Product Design Agency | Industrial Design Consultancy

Innovation

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From Opportunity to Outcome-Innovation That Delivers

We work with brands like Samsung and Pepsico to make their front-end innovation more efficient. Our ability to create and visualise ideas improves the timing and quality of market validation. Our understanding of development risk helps ensure ideas are less likely to fail later on contact with downstream operations teams. We often work in partnership with specialist customer insight teams.

01

Discovery

During the Discovery phase, we will work with you in collaborative workshops to explore your ideas, research the market, and understand customer needs to identify opportunities for innovation. This helps us define clear goals and set the direction for developing a unique and successful product.

Market analysis

Collaborative workshops

02

Initial Proposition

During this phase, we will develop clearer concepts for the ideas created in the discovery phase, outlining any key features and value to customers that we think is vital to implement. This step helps ensure the idea is strong, innovative, and meets market needs before moving forward with development.

Seed ideas inspired by insights

Initial proposition ideas

03

Proposition refinement & testing

Once we have a clear direction to follow, we will fine-tune the product concepts based on collaborative feedback and test it with real users to ensure it works well. This helps us improve the idea, making sure it meets customer needs and is ready for further development.

Prioritising proposition ideas

Sketch concept options

3D renders for customer testing

Prototype creation & testing

 

End-to-end product innovation, all under one roof.

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We help clients bring ideas to life through compelling visualisation and animation that drives alignment and decision-making. Our outputs help teams communicate concepts clearly across functions—from marketing to engineering—long before a physical prototype exists. We often support internal buy-in and investor engagement by creating visuals that are both aspirational and technically grounded.
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We work with brands like Samsung and Pepsico to make their front-end innovation more efficient. Our ability to create and visualise ideas improves the timing and quality of market validation. Our understanding of development risk helps ensure ideas are less likely to fail later on contact with downstream operations teams. We often work in partnership with specialist customer insight teams.
Learn more
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We bridge the gap between design intent and production reality by working closely with manufacturers from early engagement through to final tooling. Our team helps de-risk development by specifying materials and finishes that match both the product vision and the supplier’s capabilities. We regularly support clients through pilot runs, production ramp-up, and ongoing quality discussions.
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Innovation & Strategy - FAQ’s

 

  • Front-end innovation focuses on generating, visualising, and validating product ideas before full development begins.

  • Alloy helps companies generate concepts, test market interest, visualise product ecosystems, and reduce development risk before large investments are made.

  • Yes. Alloy often works alongside customer insight and research teams to ensure ideas are grounded in real user needs.