Client & Project
Raymarine – Graphical Identity
Product & Category
Marine interface design system and graphical UI identity
Services Delivered
design_services
UX wireframe prototyping
phone_iphone
UI design
code
Developer liaison
Brief
Alloy partnered with Raymarine to define the graphical identity for the LightHouse 3 marine operating system. The goal was to create a clear, intuitive interface that works across vessels from kayaks to offshore cruisers, and remains usable in bright sunlight, rough seas, and high-pressure navigation scenarios.
Outcome: A scalable UI design system for marine navigation, delivering consistent radar, sonar, and charting experiences across Raymarine’s LightHouse 3 hardware range.
Key Outcomes
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Vessel types
LightHouse 3 supports more than 15 different vessel types, from kayaks and RIBs to sailing yachts and ocean-going cruisers.0
Screen modes
Multiple adaptive screen modes optimise visibility for day, night, and high-glare marine environments.0
Market share growth
The LightHouse 3 interface contributed to a 44 percent increase in Raymarine’s market share in compatible marine navigation systems.
Better user interfaces for extreme conditions
Raymarine are leading specialists in performance marine electronics, developing systems that are used on anything from a kayak to large cruisers, enhancing boat owners’ experience whether they are fishing, sailing or cruising.
Raymarine selected Alloy as a partner to help design a new graphical identity for their LightHouse 3 operating system. The platform supports the full range of Raymarine capabilities including radar, sonar, thermal and audio integration.
Working in close collaboration with the Raymarine team, we helped develop a new graphical identity to work in the extreme environments found out at sea. Combining design research and Raymarine’s extensive knowledge of its users, we designed a new identity to provide an attractive, powerful and intuitive UI, meeting the high demands of modern boaters. The requirement to work across a range of screen sizes and configurations needed our design team to develop a flexible GUI framework, allowing industry-leading personalisation of the navigation experience to suit individuals’ needs.
