Client & Project
Loop - Children’s independent watch
Product & Category
Modular wearable smart device for children’s independence and safety
Services Delivered
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Product design
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Visualisation and animation
phone_iphone
UI design
Brief
Alloy designed Loop, a modular wearable smart device for children aged 10 to 14, intended as an alternative to early smartphone ownership. The product balances independence for children with reassurance for parents through location awareness, safe messaging, and virtual boundary monitoring.
Outcome: A modular, production-ready wearable system with interchangeable watch and pendant formats, supported by a child-friendly UI and parental monitoring features for safe, independent use.
Key Outcomes
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Screen time saved
An estimated 3,285 hours of screen time saved by providing a child-focused wearable alternative to a smartphone.0
Reduced anxiety
Up to 70 percent reduction in parent or caregiver anxiety through location awareness and virtual boundary alerts.0
Increased deep sleep
Up to a 60 percent increase in deep sleep associated with reduced smartphone exposure and safer digital habits.
More than a safety tool, Loop is a stylish, digital sidekick that kids actually want to wear. From school days to weekend adventures, it helps them navigate their world with confidence-while parents remain quietly in the loop. The intuitive interface allows for simple messaging, time-telling, and directional prompts, while the interchangeable form factor gives kids the freedom to switch between wrist or necklace wear. The result is a beautiful blend of personal identity, digital curiosity, and real-world reassurance-designed to grow with them, not control them.
Check their whereabouts
Review status and quick call
Prompted texts and immediate alerts
