Client & Project
Arlo
Smart Baby Monitor
Brief
For Arlo, we helped NETGEAR extend its smart home security brand into the baby monitoring space—designing a device that’s both highly functional and emotionally resonant. Our goal was to create the most advanced baby monitor on the market, wrapped in a playful, nursery-friendly identity. Interchangeable character skins transform the camera into friendly animal figures, blending tech seamlessly into the home. When the skins are removed, the design shifts to a clean, modern aesthetic—extending its use beyond the nursery. Smart, adaptable, and built for peace of mind.
Services
deployed_code
Product Design
hardware
Prototype Design
factory
Design for Manufacture
Our Impact
$0
2024 revenue
0
Revenue increase
0
Devices shipped
Brand extension into smart baby monitoring
Building on our long-term relationship with global consumer electronics brand NETGEAR, Alloy was selected as their preferred partner to help extend their market leading smart home security brand Arlo, into the baby monitoring space.
With an exciting brief to design the best baby monitoring device the market has ever seen, Alloy used its experience-led design approach to identify and deliver on key innovation opportunities for the product identity, user experience and product functionality, which in-turn would leverage NETGEAR’s formidable technical capabilities and leadership position within home monitoring cameras.
The characterisation of the camera via interchangeable skins allows the camera to be dressed up as a range of cute animals, addresses the opportunity to harmonise the product to its surrounding environment and ensures the technology is far more in keeping with a babies room than a normal monitoring camera.
The interchangeable skins approach also allows for a more neutral non-nursery aesthetic when the device is ‘naked’, making it easy to repurpose to more traditional home monitoring opportunities and extending the useful life expectancy of the product beyond just baby monitoring. See similar baby careprojects from Alloy include the BT Baby Monitors.
