Client & Project
Avid - Link
Product & Category
Music creator platform and content distribution app UI/UX design
Services Delivered
design_services
UX wireframe prototyping
phone_iphone
UI design
code
Developer liaison
Brief
Avid partnered with Alloy to design Avid Link, a global platform that connects creatives across music, film, and media. The goal was to create a content-first experience that helps users showcase work, discover collaborators, and build professional opportunities within a supportive creative community—prioritising user benefit over product upsell.
Outcome: A launch-ready Avid Link app experience delivered through rapid UX prototyping and user validation, enabling creators to connect, collaborate, and share work at scale for a major product launch at NAMM 2019.
Key Outcomes
0
Brief to delivery
Delivered Avid Link from project brief to launch-ready product in six months through rapid prototyping and tight developer collaboration.0
Connected creatives
Enabled connection and discovery for over seven million creatives through the Avid Link platform experience.0
User satisfaction
Achieved 96% user satisfaction through a content-first UX designed to support showcasing work, collaboration, and community.
Fueling creativity for musicians through award-winning seamless UX
AVID Link is a free app for anyone looking for a creative community to find, connect, and collaborate with other creatives, promote their work and get discovered. Avid Link is designed to intuitively build up your profile to showcase associated projects and establish and manage connections with fellow creatives. Avid Link does more than provide a communication platform. It provides empowerment, inclusion and participation within a much wider community. Avid Link lays the social foundation for creativity to blossom. It enriches the creative experience, and it does so via a streamlined tool, purpose-built for easy use.
Although not for Avid's software, Adobe’s Creative Cloud is similar; a product manager to Adobe’s own products. However, where Creative Cloud is built around the up-sell of Adobe products with minimal user interaction, Avid Link concentrates on user benefit with career-building networking and collaboration, information, support and community. Avid had a broad understanding of their user demographic and the product’s requirements. Alloy was able to translate Avid’s brief into an engaging, functional product, built on in-depth user testing and iterative refinement.
The product aim is to digitally connect global audio and video creatives. So by design, the intended geographical market is a global one. With the majority of initial Avid Link users being Avid creative tool customers, they expect a slick, feature-rich platform to connect and collaborate with other like-minded creatives. Avid Link was developed under aggressive timescales. To ensure that it was released at the NAMM 2019 tradeshow, full design and development had to be completed from scratch within a 6 month window. Time-efficient iteration of wireframes, design and rigorous user testing to nail down functionality allowed time to ensure the GUI was polished.
