Client & Project
Avid - MediaCentral
Product & Category
Broadcast media workflow software and production UI/UX design
Services Delivered
design_services
UX wireframe prototyping
phone_iphone
UI design
code
Developer liaison
Brief
Avid partnered with Alloy to reimagine the user experience of MediaCentral, a cloud-based media workflow platform used by broadcasters and post-production teams worldwide. The objective was to simplify complex production workflows, reduce training time, and improve efficiency for professional users operating in high-pressure broadcast environments.
Outcome: A clearer, task-focused MediaCentral interface with improved information hierarchy and streamlined workflows, enabling faster onboarding and helping media professionals focus on content creation at speed and scale.
Key Outcomes
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Training time saved
Reduced training time by 40% through a clearer, more intuitive MediaCentral interface and improved workflow guidance.0
Workflow efficiency
Delivered a two-times improvement in workflow efficiency by simplifying task flows and reducing visual noise for professional users.0
Market share
Supported a platform used by broadcasters and post-production teams with 54% market share in its category.
Creating a step-change in UX identity strategy
AVID Technology are a leading provider of video editing and asset management software, supplying some of the world’s largest news & sports broadcasters and major post-production specialists.
Their MediaCentral Platform through the MediaCentral | Cloud UX browser-based product enables a suite of tools for different workflows. Alloy were part of a team involved in a radical redesign of the platform, aiming to reduce training, improve software speed and ultimately increase market share by creating an intuitive and efficient user experience.
Working with AVID and their customers we applied a task focused approach to reduce the visual noise and simplify the UI. Using familiar interaction paradigms and defining an efficient set of workspaces we could simplify workflows, combining this with clear levels of information hierarchy users are now able to focus on the content they are working with. Alloy won the work for AVID off the back of our previous relationship with Grass Valley.
