Client & Project
BT - Complete Wi-Fi
Product & Category
Connected home Wi-Fi hardware and companion UI design
Services Delivered
deployed_code
Product design
phone_iphone
UI design
factory
Design for manufacture
Brief
Alloy has partnered with BT for over 20 years to define and deliver its brand expression through connected home products. The work spans hubs, Wi-Fi devices, and consumer hardware, ensuring visual consistency, usability, and alignment with BT’s service strategy.
Outcome: A long-term, production-ready design system across multiple BT product generations, supporting new service launches, category leadership, and six Design Effectiveness Awards.
Key Outcomes
0
Continued collaboration
Over 20 years of ongoing product design partnership supporting BT’s brand expression across connected home hardware.0
DBA awards
Six Design Effectiveness Awards recognising the impact of BT product and service design programmes.0
Products developed
Over 100 BT products developed across multiple device categories, generations, and service launches.
20 years of coordinated brand expression via devices
BT are the UK’s largest communications network, delivering connection and content to millions of people throughout the UK. As a service company, BT invest in device design to control and optimise customer interactions with their offer, then outsource development and manufacture to global value chains.
Alloy have been BT’s Industrial Design team for 20 years, leading the expression, coordination and development of the brand experience on devices across a number of product and service categories. See a selection of projects for BT on our Work page.
During a time of huge technology, industry and commercial change, we have delivered hundreds of projects, helping BT start new businesses, grow established ones and express their brand through new forms of interaction.
Our role has remained constant: to craft market-leading user experiences that enhance and deliver BT’s brand, business models and growth strategies.
This continuity of progress is built on a solid foundation of results. Our work has helped BT grow and maintain industry-leading market share across a number of market sectors, winning 6 Design Effectiveness Awards.
