Client & Project
BT
Complete Wi-Fi
Brief
For over 20 years, Alloy has led BT’s brand expression through product design—shaping how millions of customers experience its services. From hubs to handsets, we’ve delivered market-leading devices that reflect BT’s values and business goals. Through hundreds of projects, we’ve helped launch new services, maintain category leadership, and win 6 Design Effectiveness Awards. Our role: ensure every BT product not only performs flawlessly—but feels unmistakably BT.
Services
deployed_code
Product Design
phone_iphone
UI Design
factory
Design for Manufacture
Our Impact
0
Continued collaboration
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DBA awards
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Products developed
20 years of coordinated brand expression via devices
BT are the UK’s largest communications network, delivering connection and content to millions of people throughout the UK. As a service company, BT invest in device design to control and optimise customer interactions with their offer, then outsource development and manufacture to global value chains.
Alloy have been BT’s Industrial Design team for 20 years, leading the expression, coordination and development of the brand experience on devices across a number of product and service categories. See a selection of projects for BT on our Work page.
During a time of huge technology, industry and commercial change, we have delivered hundreds of projects, helping BT start new businesses, grow established ones and express their brand through new forms of interaction.
Our role has remained constant: to craft market-leading user experiences that enhance and deliver BT’s brand, business models and growth strategies.
This continuity of progress is built on a solid foundation of results. Our work has helped BT grow and maintain industry-leading market share across a number of market sectors, winning 6 Design Effectiveness Awards.
