Client & Project
BT - Baby Monitor Range
Product & Category
Connected baby monitoring hardware and companion app experience
Services Delivered
deployed_code
Product design
hardware
Prototype design
factory
Design for manufacture
Brief
Alloy partnered with BT to reimagine the baby monitor category, applying DECT wireless technology from BT’s cordless phone portfolio to deliver clearer audio, improved reliability, and reassurance-led features for modern parents. The programme focused on translating trusted telecommunications engineering into intuitive, family-friendly hardware designed for everyday home use.
Outcome: A market-leading baby monitor range combining robust audio, video, and connected features, helping establish BT as the UK’s number one baby monitor brand and supporting long-term commercial growth.
Key Outcomes
0
Market share
Reached 23% market share, helping establish BT as the UK’s number one baby monitor brand.DBA
Award winning
Award-winning baby monitor range recognised for product design quality and parent-focused usability.IoT
Connected devices
Expanded the range to include connected IoT-enabled monitors, supporting video monitoring and smart features for modern homes.
Helping BT become the UK’s No. 1 baby monitor brand
Alloy helped BT explore emergent Broadband technologies, and how they could allow the BT brand to be extended into new markets and develop new revenue streams. One idea was a baby monitor – an existing market with products using analogue technology to provide an audio link between parents and children.
We re-purposed DECT technology used in BT telephones to enhance audio quality and add functionality. We used experience-led design method to make BT’s devices better suited to parents and babies’ needs. They became market-leading products, winning plaudits from Mumsnet & Mother & Baby Awards, generating £millions in revenue for BT, and winning many design awards including our favourite DBA Design Effectiveness Award.
The latest range includes video feeds, and enables connection to the Internet of Things, opening up new possibilities for connection and communication between parents and their children. See similar baby care projects for BT and Arlo on our work page.
