Client & Project
BT
Baby Monitor Range
Brief
BT partnered with Alloy to reimagine the baby monitor—using DECT technology from their cordless phones to deliver clearer audio and smarter features for modern parents. What began as a new revenue stream grew into the UK’s No.1 baby monitor brand. Our experience-led approach helped shape a trusted range that now includes video and IoT connectivity, winning multiple design and parenting awards along the way. A standout example of how thoughtful design drives both impact and commercial success.
Services
deployed_code
Product Design
hardware
Prototype Design
factory
Design for Manufacture
Our Impact
0
Market share
DBA
Award winning
IOT
Enabled devices
Helping BT become the UK’s No. 1 baby monitor brand
Alloy helped BT explore emergent Broadband technologies, and how they could allow the BT brand to be extended into new markets and develop new revenue streams. One idea was a baby monitor – an existing market with products using analogue technology to provide an audio link between parents and children.
We re-purposed DECT technology used in BT telephones to enhance audio quality and add functionality. We used experience-led design method to make BT’s devices better suited to parents and babies’ needs. They became market-leading products, winning plaudits from Mumsnet & Mother & Baby Awards, generating £millions in revenue for BT, and winning many design awards including our favourite DBA Design Effectiveness Award.
The latest range includes video feeds, and enables connection to the Internet of Things, opening up new possibilities for connection and communication between parents and their children. See similar baby care projects for BT and Arlo on our work page.
