Client & Project
BT - Trading Turret
Product & Category
Professional trading communications platform UX and UI design
Services Delivered
design_services
UX wireframe prototyping
phone_iphone
UI design
code
Developer liaison
Brief
Alloy worked with BT to design a touchscreen user interface for the Netrix HiTouch trading turret, used by global financial teams to manage high-volume, time-critical communications. The objective was to simplify complex workflows and deliver a fast, intuitive experience comparable to modern smartphone interfaces.
Outcome: A production-ready trading turret UI system, delivered as reusable front-end components, enabling faster interaction, clearer workflows, and improved usability in high-pressure trading environments.
Key Outcomes
0
Integrated service platform
A single integrated trading turret interface consolidating multiple communication services into one unified platform.0
Live users
The BT Netrix HiTouch trading turret supports over 68,000 live users across global financial trading teams.0
Trading time reduction
Interface and workflow improvements delivered up to a 30 percent reduction in trading task completion time.
Touch-screen UX for high stress trading environments
Alloy were engaged by BT ‘s Global Services to create the User Interface for the new BT Netrix HiTouch, a powerful communications turret used by professional traders to enable them to connect with the buyers and sellers around the globe.
We were involved through the whole programme from system configuration, defining functionality through co-creation workshops, developing and testing workflows and delivering the presentation layer of the UI as reusable code directly to BT’s development team.
The UI was created to reflect the usability of smartphones whilst still providing the flexibility to define and manage multi-channel calls to different teams at different times of the day. In the past, such advanced functionality was challenging to present to users in a simple manner, but by utilising touch screens, BT can offer a more compelling and useful product to their customers.
By understanding user behaviour more intimately, and utilising touch screen technologies, Alloy created a system that enables a user to identify a connection by their name (along with a conventional extension number), and to easily adapt what information is presented to users in a simple manner.
