Client & Project
BT
Trading-Turret
Brief
BT asked us to design a touch-screen interface for their Netrix HiTouch trading turret—used by global financial teams to manage high-stress, high-volume communications. The goal: make complex functionality feel as intuitive as a smartphone. Through co-creation workshops and workflow testing, we developed a UI that simplifies multi-channel calls and adapts to individual user needs. Delivered as reusable front-end code, the system combines speed, clarity, and control—helping traders stay focused when it matters most.
Services
design_services
UX Wireframe Prototyping
phone_iphone
UI Design
code
Developer Liasion
Our Impact
0
Integrated service platform
0
Live users
0
Trading time reduction
Touch-screen UX for high stress trading environments
Alloy were engaged by BT ‘s Global Services to create the User Interface for the new BT Netrix HiTouch, a powerful communications turret used by professional traders to enable them to connect with the buyers and sellers around the globe.
We were involved through the whole programme from system configuration, defining functionality through co-creation workshops, developing and testing workflows and delivering the presentation layer of the UI as reusable code directly to BT’s development team.
The UI was created to reflect the usability of smartphones whilst still providing the flexibility to define and manage multi-channel calls to different teams at different times of the day. In the past, such advanced functionality was challenging to present to users in a simple manner, but by utilising touch screens, BT can offer a more compelling and useful product to their customers.
By understanding user behaviour more intimately, and utilising touch screen technologies, Alloy created a system that enables a user to identify a connection by their name (along with a conventional extension number), and to easily adapt what information is presented to users in a simple manner.
