Client & Project
BT — IP TV Box Pro
Product & Category
Connected home entertainment hardware and TV platform design
Services Delivered
deployed_code
Product design
hardware
Prototype design
factory
Design for manufacture
Brief
Alloy worked with BT to design the next generation IP TV set-top box, BT TV Pro. The product was developed as a flagship streaming platform combining 4K HDR video, Dolby Atmos audio, and large-capacity recording in a compact connected-home device. The programme also included the design of a simplified, user-tested remote to support the new TV interface and improve everyday usability.
Outcome: Production-ready set-top box and remote design with a durability and refurbishment-led enclosure strategy, supporting closed-loop recycling and long-term sustainability goals.
Our Impact
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Plastic waste reduction
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User tests conducted
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4k recording capacity
An iconic touchpoint for the next generation of BT’s IP TV service.
The new ‘Pro’ BT TV box is the spearhead platform for BT’s new generation IP TV experience. Its leading-edge technology, including 4K HD recording, Dolby Atmos audio and up to 600 hours of high-res recording time, make it future-ready. It is also the launch platform for BT TV’s new, highly intuitive user interface. The system includes 2 physical devices: the set-top-box itself and the remote control.
An experienced led approach - Alloy’s designs don’t just follow visual trends, they are purposeful outcomes of a proven philosophy and demanding team culture. On BT TV Pro, we built on client goals and did more to anticipate future ‘in-life’ customer scenarios.
A more sustainable approach
The unit has been designed to be compatible with BT’s sustainable ‘closed loop’ setup for its service delivery products. The entire visual impact of the set-top-box is created by a single, uncoated moulding that takes all the daily wear and tear. This makes it easier to refurbish and re-use devices, as well as simpler to recycle the worn top mouldings.
Carefully designed, down to the smallest detail
When asked to describe what makes Alloy different, we’re pleased to hear that clients usually say: attention to detail. The BT Pro is a typical expression of this. With a simple product form factor, every decision counts, and not just for aesthetic reasons. Our additional focus on experience, sustainability, inclusivity and brand identity demands a diligent creative approach to every detail, on every face of every device.
Extensively user-tested at every stage
Quickly anticipating the real-world experience outcomes of design decisions is fundamental to design thinking. Our experience-led methods go well beyond ‘image’ prototypes. From very early on in the design phase, we include simulation of typical user interactions and behaviour to inform how a design should evolve.
