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Product Design Agency | Industrial Design Consultancy

 

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Client & Project

Cupsly – Premium coffee cup

Product & Category

Reusable premium coffee cup for hot beverages

Services Delivered

deployed_code Product design
hardware Prototype design
factory Design for manufacture

Brief

Alloy designed Cupsly as an ultra-premium reusable coffee cup intended to stand out in a crowded drinkware market. The focus was on creating a distinctive look and feel through a refined, rustic material and colour palette, balancing traditional cues with a modern lifestyle aesthetic.

Outcome: Premium reusable coffee cup designed and prototyped with manufacturing-ready specifications prepared for market launch.

Key Outcomes

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Thermal performance

Four times improved thermal performance compared to a standard single-wall disposable coffee cup.
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Heritage colours

Two heritage colour options developed as part of the Cupsly premium visual identity.
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Single-use cups saved

Over 500 single-use coffee cups saved through early adoption of the reusable Cupsly cup.
 
 

A Coffee Movement in Every Sip

Building on a vision to disrupt a crowded and commoditised market, Alloy was tasked with creating Cupsly—an ultra-premium coffee cup designed to spark conversations and redefine daily rituals. The challenge was to stand apart from existing reusable cups through both aesthetic excellence and genuine functional innovation.

Our design approach focused on creating a cup that would not only look and feel like a statement piece—blending raw metal, brass and refined finishes—but also address overlooked issues in the category. Cupsly features a completely cleanable design, with components that can be fully unscrewed and disassembled. This ensures every part of the cup can be hygienically washed—something no competitor offers in such a premium package.

Achieving this level of detail meant balancing food safety requirements with the visual and tactile richness of raw materials. The result is a cup that appeals to both traditional and contemporary tastes, with craftsmanship that matches its purpose: to be the centrepiece of a new coffee movement.