Client & Project
Cuplsy
Premium Coffee Cup
Brief
Cupsly asked us to design an ultra-premium coffee cup that would disrupt a saturated market and spark meaningful conversation. More than just a cup, Cupsly blends tradition and modernity—appealing to both old and new money audiences with a rustic yet refined material and colour palette. From initial concept to launch in July 2025, we crafted Cupsly to stand apart in look, feel, and purpose. It’s a statement piece designed to champion sustainability, elevate daily rituals, and ignite a new coffee culture.
Services
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Product Design
hardware
Prototype Design
factory
Design for Manufacture
Our Impact
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Thermal performace
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Heritage colours
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Single-use cups saved
A Coffee Movement in Every Sip
Building on a vision to disrupt a crowded and commoditised market, Alloy was tasked with creating Cupsly—an ultra-premium coffee cup designed to spark conversations and redefine daily rituals. The challenge was to stand apart from existing reusable cups through both aesthetic excellence and genuine functional innovation.
Our design approach focused on creating a cup that would not only look and feel like a statement piece—blending raw metal, brass and refined finishes—but also address overlooked issues in the category. Cupsly features a completely cleanable design, with components that can be fully unscrewed and disassembled. This ensures every part of the cup can be hygienically washed—something no competitor offers in such a premium package.
Achieving this level of detail meant balancing food safety requirements with the visual and tactile richness of raw materials. The result is a cup that appeals to both traditional and contemporary tastes, with craftsmanship that matches its purpose: to be the centrepiece of a new coffee movement.
