Client & Project
GIOTECK
Gaming Accessories
Brief
Gioteck partnered with Alloy to break new ground in the competitive gaming accessories market. Through strategy workshops, we helped define an innovation roadmap to grow the brand and stand out against major players like Logitech and Turtle Beach. The result: a bold new range of gaming headsets and a youth-focused gaming seat, designed for comfort, performance, and standout shelf appeal. Designed to punch above their weight, these products bring startup energy to a saturated category.
Services
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Product Design
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Prototype Design
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Design for Manufacture
Our Impact
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Increase customer retention
Creating startup impact in gaming accessories - Flow Headsets
Gioteck are a gaming accessories challenger brand manufacturing controllers, headsets, seats and other accessories for the console & PC gaming markets. It is hugely competitive, with brands such as Turtle Beach & Tritton competing alongside established technology brands such as Logitech & Microsoft.
Through a series of workshops, we helped Gioteck devise an innovation strategy to grow the brand in this ever evolving market. To date, we have launched a range of gaming headsets and a gaming seat aimed at younger users.
