Client & Project
Gioteck - Gaming Accessories
Product & Category
Console gaming controllers and performance-focused gaming accessories
Services Delivered
deployed_code
Product design
hardware
Prototype design
factory
Design for manufacture
Brief
Gioteck partnered with Alloy to strengthen differentiation in the competitive gaming accessories market. Through strategy workshops, we defined an innovation roadmap and design principles to help the brand stand out against established players, then translated that strategy into a cohesive product range focused on comfort, performance, and shelf impact.
Outcome: A new range of gaming headsets and a youth-focused gaming seat designed for comfort, performance, and bold retail presence, positioning Gioteck to compete in a saturated category with a clear, ownable product identity.
Key Outcomes
4.4/5
Retailer rating
Achieved a 4.4 out of 5 retailer rating, reflecting strong reception of Gioteck’s redesigned gaming accessories range.0
Parts reduction
Reduced internal part count by 60% through design simplification and manufacturing optimisation.0
Customer retention
Increased customer retention by 25% through improved product comfort, performance, and perceived quality.
Creating startup impact in gaming accessories - Flow Headsets
Gioteck are a gaming accessories challenger brand manufacturing controllers, headsets, seats and other accessories for the console & PC gaming markets. It is hugely competitive, with brands such as Turtle Beach & Tritton competing alongside established technology brands such as Logitech & Microsoft.
Through a series of workshops, we helped Gioteck devise an innovation strategy to grow the brand in this ever evolving market. To date, we have launched a range of gaming headsets and a gaming seat aimed at younger users.
