Client & Project
Grass Valley
Brand expression
Brief
For over a decade, we’ve partnered with Grass Valley to define and maintain a cohesive design language across their global broadcast technology portfolio. From hardware to software, we’ve helped unify the brand’s visual identity across dozens of product lines. Our long-term collaboration has supported Grass Valley through major industry shifts—from analog to digital, SD to 4K, and broadcast to cloud. The result is a globally recognised brand expression that reflects innovation, consistency, and trusted performance in professional media.
Services
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Product Design
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UI Design
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Design for Manufacture
Our Impact
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Reduced infastructure
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Faster onboarding
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Reduction in human error
12 years of global brand identity in pro-AV
Grass Valley, a Belden Brand, is a global leader in the professional TV broadcast markets. It operates numerous business units in centres around the world, helping to create and deliver content seen on TV screens throughout the world.
Alloy have worked with the Grass Valley organisation for 12 years to help teams design and develop a consistent product identity, applied across a vast array of hardware and software products. A full portfolio of Grass valley projecs can be seen on our social accounts or Work page.
To date, Alloy have helped the business manage a huge number of technological challenges such as the impact of digital technologies and evolving content creation and consumption habits. See how Alloy can add value to your buisness on our About page.
