Client & Project
Grass Valley - Brand expression
Product & Category
Broadcast production systems brand expression across hardware and UI
Services Delivered
deployed_code
Product design
phone_iphone
UI design
factory
Design for manufacture
Brief
Alloy partnered with Grass Valley for over a decade to define and maintain a cohesive design language across their global broadcast technology portfolio. The work aligned hardware product design and software UI design to create a consistent, recognisable brand expression across multiple product lines and professional broadcast workflows.
Outcome: A unified, scalable design language applied across dozens of Grass Valley products, strengthening brand consistency through major industry transitions from analog to digital, SD to 4K, and broadcast to cloud.
Key Outcomes
0
Reduced infrastructure cost
Reduced infrastructure and system costs by up to 40% through a unified design language and standardised hardware and UI components.0
Faster onboarding
Achieved 30% faster user onboarding by creating consistent interaction patterns across Grass Valley’s broadcast product ecosystem.0
Reduced human error
Reduced operator error by 25% through clearer interface hierarchy and consistent control behaviour across professional broadcast systems.
12 years of global brand identity in pro-AV
Grass Valley, a Belden Brand, is a global leader in the professional TV broadcast markets. It operates numerous business units in centres around the world, helping to create and deliver content seen on TV screens throughout the world.
Alloy have worked with the Grass Valley organisation for 12 years to help teams design and develop a consistent product identity, applied across a vast array of hardware and software products. A full portfolio of Grass valley projecs can be seen on our social accounts or Work page.
To date, Alloy have helped the business manage a huge number of technological challenges such as the impact of digital technologies and evolving content creation and consumption habits. See how Alloy can add value to your buisness on our About page.
