Client & Project
Kupsy - Modular Kids’ Cup
Product & Category
Modular children’s drinkware designed to grow with the child
Services Delivered
deployed_code
Product design
hardware
Prototype design
factory
Design for manufacture
Brief
Kupsy is a modular kids’ cup designed to grow with the child—from baby to big kid. Alloy set out to replace the cycle of short-lived children’s drinkware with a single, durable system that adapts across multiple developmental stages. A robust metal base is paired with interchangeable lids to support use from 4 months through to 8 years.
Outcome: A long-life, modular children’s cup system that reduces waste, simplifies ownership, and delivers a premium, travel-friendly alternative to disposable and single-stage kids’ cups—designed to stay in the family for years.
Key Outcomes
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Interchangeable lids
Four interchangeable lids designed to support different ages and drinking behaviours, enabling one cup system to adapt as a child grows.0
Plastic reduction
Reduced plastic use by 30% through a durable metal base and modular components designed for long-term reuse.0
Colourway options
Two or more colourway options developed to support personal preference and long-term product appeal in the home.
A cup that grows with the child
Kupsy is a new and innovative start-up children's cup by Alloy that promises to revolutionise how kids drink their beverages. The cup base is used by the child throughout its growth, from 4 months to 8 years old, providing a practical and long-lasting solution to the parents and preventing unnecessary waste/clutter. The base is made of high-quality metal that is durable, safe, and easy to clean, ensuring that it will last for a long time and provide good value for money. The interchangeable lids are designed to accommodate the child's changing needs and habits as they grow, ensuring that they are able to use the same cup throughout their childhood.
Kupsy aims to become an attractive addition to any home or kitchen. It is also compact and easy to store, making it a convenient option for families on the go. Additionally, the product is eco-friendly, reducing the amount of waste generated from single-use cups, and helping to conserve the planet's resources. Kupsy is an innovative and practical solution for parents looking for a convenient, safe, and eco-friendly option for their kids' drinks. It is sure to become a favourite among parents and children alike.
