Client & Project
Kuster - Baby Range
Product & Category
Parent and baby product range design for everyday childcare
Services Delivered
deployed_code
Product design
hardware
Prototype design
factory
Design for manufacture
Brief
Alloy partnered with Kuster to design a modern baby care product range informed by in-home user research. The scope included a changing mat, baby bath, and high chair, with a focus on portability, hygiene, and ease of everyday use for parents and caregivers.
Outcome: A retail-ready baby care product range, supported by user-tested design details and manufacturing-ready specifications, prepared for presentation to major UK retailers and production launch.
Key Outcomes
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Core products
Three core baby care products designed, including a changing mat, baby bath, and high chair.0
User testing trials
Fifteen user testing trials conducted with parents and caregivers to validate usability, comfort, and hygiene.0
Major retailers
Presented to two major UK retailers as part of the retail readiness and launch preparation process.
A new born baby care range
In 2008 Alloy was tasked with developing a modern family of products to stand out in what was a saturated baby care market. Multiple product directions and areas were explored from roll up mats to sleeper cots, the eventual decision was to design a changing mat, baby bath and high chair. User insights and evaluation were gained through nursery and in-home visits with the target audience, this aided us in the development of the best user experience for these sets of products.
The main challenges presented to the team throughout the design process was to create a family of products that were all portable, easy to clean and comfortable to use for both the baby and parent. Particular detail was taken on the towel pattern for the changing mat, we wanted to develop a pattern that was both calming, fun and relaxing for the users - we achieved this through rounds of user testing and evaluation until the target parents and children were satisfied.
This project received full support from our stat-up package and involved the Alloy team taking the range through our rigorous design process and then into presenting the concept to retailers Boots and John Lewis for where the idea could receive funding and be put into manufacture. The range was developed for DFM and then available for the client to take the product into production under a separate brand. We took joint risk with the client in order to bring this idea to market.
