Client & Project
Luxe Power
Premium Power Strips & Extension Cords
Brief
Luxe Power tasked Alloy with defining the identity and design for a range of luxury power strips and extension cords-bridging form and function for high-end interiors. Their goal: elevate everyday power accessories from hidden utility to visible lifestyle statement. Drawing inspiration from luxury materials and refined finishes, we crafted distinctive designs in white, black, wood, and metal accents. Tailored customization, corporate branding, and high-quality finishes ensure each piece integrates seamlessly into upscale environments-turning the mundane into the extraordinary.
Services
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Product Design
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Prototype Design
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Design for Manufacture
Our Impact
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Part savings
Premium power for luxury living
Building on a mission to elevate the most overlooked devices in our homes, Alloy partnered with Luxe Power to design a premium range of power strips and extension cords that reimagine what everyday tech can look and feel like. In a market defined by plastic and compromise, the challenge was to create products that not only performed flawlessly, but deserved to be seen.
Inspired by high-end interiors and luxury detailing, our design approach centred on transforming utilitarian products into statement pieces. Luxe Power strips are crafted with premium materials-wood, metal, carbon fibre, and leather finishes-and offer fully customisable options for homes, offices, and commercial spaces. More than accessories, they’re expressions of personal taste and design integrity.
The result is a family of power products that blend into-or boldly complement-the most considered spaces. Functionally robust, visually elevated, and built to last, Luxe Power turns a hidden necessity into a talking point.
