Client & Project
Luxe Power – Premium power strips and extension cords
Product & Category
Premium consumer electrical accessories for home and workspace
Services Delivered
deployed_code
Product design
hardware
Prototype design
factory
Design for manufacture
Brief
Alloy designed Luxe Power as a premium range of power strips and extension cords for high-end homes and workspaces. The project focused on elevating everyday electrical accessories through refined form, luxury materials, and customisable finishes including white, black, wood, and metal accents.
Outcome: Premium electrical accessory range with industrial design, prototype development, and manufacturing-ready specifications prepared for production and brand launch.
Key Outcomes
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Custom design combinations
Over 100 custom design combinations across finishes and materials including white, black, wood, and metal accents.0
Product warranty
Designed for a 3-year product warranty target, subject to final engineering, certification, and manufacturing quality control.0
Part savings
Four times part savings through component reduction and design rationalisation, subject to final manufacturing and assembly decisions.
Premium power for luxury living
Building on a mission to elevate the most overlooked devices in our homes, Alloy partnered with Luxe Power to design a premium range of power strips and extension cords that reimagine what everyday tech can look and feel like. In a market defined by plastic and compromise, the challenge was to create products that not only performed flawlessly, but deserved to be seen.
Inspired by high-end interiors and luxury detailing, our design approach centred on transforming utilitarian products into statement pieces. Luxe Power strips are crafted with premium materials-wood, metal, carbon fibre, and leather finishes-and offer fully customisable options for homes, offices, and commercial spaces. More than accessories, they’re expressions of personal taste and design integrity.
The result is a family of power products that blend into-or boldly complement-the most considered spaces. Functionally robust, visually elevated, and built to last, Luxe Power turns a hidden necessity into a talking point.
