Client & Project
Samsung
Kitchen innovation
Brief
Samsung’s Product Innovation Team (PIT) asked Alloy to help explore bold new ideas across multiple consumer categories—from home appliances to mobile computing. Our challenge: co-create disruptive, commercially viable innovations that could strengthen Samsung’s IP portfolio within a five-year horizon. Through targeted ideation workshops and concept refinement, we helped the London PIT team generate, evaluate and evolve early-stage ideas into credible product and business opportunities. While details remain confidential, our work has directly contributed to the development of IP that’s already supporting future Samsung growth.
Services
deployed_code
Product Design
emoji_objects
Innovation
tactic
Strategic Design
Our Impact
0
Faster innovation
0
Product categories
0
Seed ideas delivered
Co-creating disruptive, yet practical, innovation - Samsung PIT
Samsung are renowned for their innovation and design capabilities. Alongside the traditional creative and technical specialists supporting this effort, Samsung have created a number of Product Innovation Teams (PIT) to develop IP and drive Samsung business growth within a 5 year time-frame.
Alloy collaborated with the London PIT team on numerous projects exploring innovation within the washing, cooking, mobile computing, entertainment and printing product categories. Our role was to define and deliver challenging ideation workshops that informed a wide range of ideas to be tested, refined and developed into compelling propositions and business cases. Our full range of innovation projects can be seen on the rest of the work page.
The nature of these projects means we can’t share too much information about them, but we are able to say that we have helped to grow the Samsung IP portfolio, some of which have already helped to grow the Samsung brand.
