Client & Project
Samsung — Kitchen Innovation
Product & Category
Connected kitchen appliances and future cooking experiences
Services Delivered
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Product design
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Innovation and concept development
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Strategic design
Brief
Samsung’s Product Innovation Team asked Alloy to explore new product opportunities across connected home, kitchen appliances, and future computing. The goal was to identify commercially viable concepts that could strengthen Samsung’s intellectual property and product roadmap over the next five years.
Through structured ideation, concept development, and early validation, Alloy worked with Samsung’s London innovation team to generate and refine multiple product and service ideas into credible innovation pathways.
Outcome: A portfolio of future-focused product concepts and patent-supporting IP used to inform Samsung’s long-term innovation strategy.
Key Outcomes
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Faster innovation
Structured workshops and concept refinement accelerated early-stage innovation by 2x compared to a typical internal process.0
Product categories
Concepts were explored across five or more consumer product categories including connected home, kitchen appliances, and future computing.0
Seed ideas delivered
Over 100 seed ideas were generated and documented for evaluation, refinement, and IP potential.
Co-creating disruptive, yet practical, innovation - Samsung PIT
Samsung are renowned for their innovation and design capabilities. Alongside the traditional creative and technical specialists supporting this effort, Samsung have created a number of Product Innovation Teams (PIT) to develop IP and drive Samsung business growth within a 5 year time-frame.
Alloy collaborated with the London PIT team on numerous projects exploring innovation within the washing, cooking, mobile computing, entertainment and printing product categories. Our role was to define and deliver challenging ideation workshops that informed a wide range of ideas to be tested, refined and developed into compelling propositions and business cases. Our full range of innovation projects can be seen on the rest of the work page.
The nature of these projects means we can’t share too much information about them, but we are able to say that we have helped to grow the Samsung IP portfolio, some of which have already helped to grow the Samsung brand.
