Client & Project
Stellari
Premium hairbrush range
Brief
Stellari partnered with Alloy to launch its first premium hairbrush range—a collection blending sustainable materials with high-end styling. Created in collaboration with influencer Stella Cini, the brushes feature a distinctive braided handle for a luxurious feel and iconic look. From custom backplates to recycled materials, every detail reflects Stellari’s commitment to beauty, individuality, and conscious design. With three elegant styles at launch, Stellari brushes are made to feel as good as they look—crafted for self-expression and built to last.
Services
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Product Design
hardware
Prototype Design
factory
Design for Manufacture
Our Impact
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Recycled plastic
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Hair breakage reduction
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Better brush grip reviews
A hairbrush range with premium styling woven into its DNA
Stellari is a pioneering new haircare brand, making its debut with a range of premium, sustainability-conscious brushes by Stella Cini, created by Alloy. In partnership with Stella and branding agency Valiant, Stellari delivers high-end styling across both product and packaging, to bring a unique haircare experience to its customers.
Building on Stella’s vision, Alloy designed a hairbrush range that truly stood out. The weighted braided handle creates a unique and elegant brand identity while feeling reassuring and comfortable in the hand, and a variety of colours and backplate styles allow customers to choose the one that best reflects their own personal taste. In keeping with the Stellari brand ethos, Alloy sourced a manufacturer who was able to use recycled plastics for the product range.
You can visit the Stellari website for a more in-depth look, or to pick one up for yourself. We hope you like them!
