Client & Project
Stellari – Premium hairbrush range
Product & Category
Consumer beauty and personal care product design for a premium hairbrush range
Services Delivered
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Product design
hardware
Prototype design
factory
Design for manufacture
Brief
Alloy partnered with Stellari to design and launch a premium hairbrush range created in collaboration with influencer Stella Cini. The range combines sustainable materials with a distinctive braided handle, creating a recognisable, luxury product designed for everyday styling and long-term use.
Outcome: Three production-ready hairbrush designs with custom components, brand-defining form language, and materials specified for sustainable manufacturing.
Key Outcomes
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Recycled plastic
98 percent of the Stellari hairbrush material is made from recycled plastic, reducing environmental impact while maintaining premium quality.0
Hair breakage reduction
Brush geometry and bristle design reduced hair breakage by up to 80 percent compared to conventional hairbrushes.0
Better brush grip reviews
96 percent of user reviews rated the braided handle design as providing better grip and control during styling.
A hairbrush range with premium styling woven into its DNA
Stellari is a pioneering new haircare brand, making its debut with a range of premium, sustainability-conscious brushes by Stella Cini, created by Alloy. In partnership with Stella and branding agency Valiant, Stellari delivers high-end styling across both product and packaging, to bring a unique haircare experience to its customers.
Building on Stella’s vision, Alloy designed a hairbrush range that truly stood out. The weighted braided handle creates a unique and elegant brand identity while feeling reassuring and comfortable in the hand, and a variety of colours and backplate styles allow customers to choose the one that best reflects their own personal taste. In keeping with the Stellari brand ethos, Alloy sourced a manufacturer who was able to use recycled plastics for the product range.
You can visit the Stellari website for a more in-depth look, or to pick one up for yourself. We hope you like them!
